AI in Marketing and Its Future Trends

Artificial Intelligence has been around since 1956 but due to recent advancements of technologies, computing systems along with advanced algorithms, AI has become the talk of the town (SAS, no date). AI in marketing can be defined to predict a likelihood of future occurrence of the user’s action by using data and machine learning. This can further help marketers to customise content for target audiences (Mageplaza, no date).

SOURCE: dementiaresearcher.nihr.ac.uk/

AI is the reason why humans have the ability to produce self-driven cars, perform tasks without human involvement. Deep learning and Natural Learning processing are training computers to accomplish human-like tasks by processing massive amounts of data and identifying patterns in the data (SAS, no date).

Digital transformation of machine learning has big advantages to businesses and it is reforming the marketing and advertising creating (almost) flawless marketing approaches.   

RECOMMENDATIONS:

With the increase in data of potential consumers, AI is revolutionising digital space as it has the ability to make data-based decisions quickly and accurately (SmartInsights, 2020). The likes of Netflix, Amazon, YouTube are using recommendation engines to recommend or provide new or old content to their users. 

AI CHATBOTS:

The automation of AI Chatbot has made customer service better and faster. Reach is higher as it can provide customer service worldwide no matter what the time zone.

EMAIL MARKETING:

Application of AI in email marketing can be effective as it can target the right customer at the right time. The messages can be engaging, relevant and personalised which in turn have a higher percentage to convert (SmartInsights, 2020).

FUTURE TRENDS:

AI has the capability to change the marketing and advertising spectrum and it will alter customer journeys and reduce touch points. Based on a PWC survey, more than half agree that AI will help resolve complex issues and help people live more fulfilling lives and the rest of the population has a notion that jobs will be taken away (PWC, 2017).

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References:

SAS (no date) ‘Artificial Intelligence: What it is and why it matters’. Available at:

https://www.sas.com/en_ie/insights/analytics/what-is-artificial-intelligence.html (Accessed: 19 February 2020)

Mageplaza (no date) ‘AI Marketing: What, Why and How to use Artificial Intelligence Marketing’. Available at:

https://www.mageplaza.com/blog/ai-marketing-what-why-how.html (Accessed: 19 February 2020)

PWC (2017)’ Bot.me: How artificial intelligence is pushing man and machine closer together’. Available at:

https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/artificial-intelligence.html?source=post_page (Accessed: 19 February 2020)

SmartInsights (2020) ‘How AI is transforming the future of digital marketing’. Available at:

https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/ (Accessed: 19 February 2020)